OBJECTIVE/

The goal is to redesign the Singapore Air brand identity and make the brand stand out from its competitors. Design the new identity to emphasize how Singapore Air is the airline for its entire nation.

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APPROACH/

Culture means a lot to the people of Singapore. To emphasize their national identity, I used the wings and the color palette from traditional Singapore culture to rebrand their airline logo. The wings have three parts. The top represents the departure point, the bottom represents the destination, and the middle represents the customers of Singapore Airlines, or SA. In all, the logo means that SA will give their customers a safe and  pleasure journey.