This is a group project. We build a company called Avant. Avant is an innovative store providing the vision of future. With the advanced 3D printing technology, everything we produce and sell is dedicated to creating a better future for people and planet. Our sub-brand inculded:
Cura for health, Viktor for gaming, Form for smart home and Nuture for food.
We began by creating the brand and sub-brand names around the concept of future tech. We did the mood boards for each brand, and created brand stories and personas. We then conducted market research including store locations and target audiences. After all of this, we started on labeling and packaging of all the lines. It was important to differentiated the sub-brands, yet have them all fit into a complete visual system.