Delusion

OBJECTIVE/

The goal is to rebrand or create a wine label for a nonexistent company. I want to combine the Chinese “Three Symbols.”  

These three important spiritual guardians are Azure Dragon, Vermillion Bird and White Tiger. These are the inspiration for a new sake, named Delusion.

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APPROACH/

My idea for this project is that these four guardians protect this sake. The four symbols have their own color, which are blue, red green and purple. Using these as the base colors of the bottles, I used a rubdown technique for the labels.